Twitter Chat

Social Media

Create a Twitter chat and grow Twitter engagement. Book high profile guests. Strategize. Create advertisements and decimate to all parties. 
 

Duration: 20 weeks

WHAT WE DID

We created a meeting of influencers geared towards the professional development of Celebrity Hairstylist Ursula Stephen's twitter followers. #UrsiesChair is a weekly twitter chat hosted by @Ursula Stephen.
 
Each twitter chat features a high profile professional in the entertainment, beauty, fashion and / or editorial industry. Previous guests have included: Elaine Welteroth (TEEN VOGUE), Khalana Barfield (INSTYLE MAGAZINE), Mikki Taylor (ESSENCE MAGAZINE), Bevy Smith (BRAVO TV), Merrel Hollis (BLACK OPAL BEAUTY), Claire Sulmers (FASHION BOMB DAILY), Ledisi (Grammy Nominated Artist), Misa Hylton (Celebrity Stylist), Emil Wilbekin (ESSENCE MAGAZINE), Sam Fine (Celebrity Make Up Artist), Tai Beauchamp (TAI LIFE MEDIA) and Nikki Ogunnaike (GLAMOUR MAGAZINE). Patrice Yursick (Afrobella), Danielle Gray (StyleandBeautyDoctor), Carla Facciolo (Mob Wives), Ja'Maal Buster (Eyelash Guru to the Stars), The Cut Life & Hello Beautiful. The chats cover a multitude of subjects such as beauty, fashion, business and life!

#UrsiesChair

Unique Chat Engagement

Estimated Reach

1,912,960

ACCOUNTS REACHED

Exposure

2,363,065

IMPRESSIONS

<1k

<100

<10k

<100k

100k+

Bars show number of tweets sent by users with that many followers

Share of Posts

Top Sites

twitter.com

0

75

hellobeautiful.com

youtube.com

32%

17.2%

50.8%

RTs

Original Posts

10 replies

7 tweets

33 retweets

Replies

Average Overall Engagement

701

POSTS

1,516,218

17,273,183

IMPRESSIONS

Location

REACH

Demographics

73%

27%

Female

Male

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